Privacy Policy

1. Introduction

With the following information, we would like to give you as a "data subject" an overview of the processing of your personal data by us and your rights under data protection laws. It is generally possible to use our online shop without entering personal data. However, if you wish to make use of the products and services offered there, it may be necessary to process personal data. If the processing of personal data is necessary and there is no legal basis for such processing, we generally obtain your consent.

The processing of personal data, such as your name, address or e-mail address, is always carried out in accordance with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to "Trendy Sport GmbH & Co. KG". By means of this privacy policy, we would like to inform you about the scope and purpose of the personal data collected, used and processed by us.

As the controller, we have implemented numerous technical and organizational measures to ensure the most complete protection of the personal data processed via this website. Nevertheless, Internet-based data transmissions can generally have security gaps, so that absolute protection cannot be guaranteed. For this reason, you are free to submit personal data to us by alternative means, for example by telephone or post.

You can also take simple and easy-to-implement measures to protect yourself against unauthorized access to your data by third parties. Therefore, we would like to take this opportunity to give you some tips on how to handle your data securely:

Protect your account (login, user or customer account) and your IT system (computer, laptop, tablet or mobile device) with secure passwords.
Only you should have access to the passwords.
Make sure that you only use your passwords for one account at a time (login, user or customer account).
Don't use one password for different websites, applications, or online services.
In particular, when using publicly accessible IT systems or IT systems shared with other people, the following applies: You should definitely log out after each login to a website, an application or an online service.

Passwords should be at least 12 characters long and should be chosen in such a way that they cannot be easily guessed. Therefore, they should not contain common words from everyday life, one's own names or names of relatives, but upper and lower case, numbers and special characters.

2. Controller

The controller within the meaning of the GDPR is:

Trendy Sport GmbH & Co. KG
Am Eberslohe 15 - 17
91154 Roth - Eckersmühlen

3. Data protection officer

You can contact the data protection officer as follows:

Mr. Erik Schröter
Trendy Sport GmbH & Co. KG
Am Eberslohe 15 - 17
91154 Roth - Eckersmühlen

E-Mail: privacy@trendy-sport.com
Tel.: 0049 9171 975630

You can contact our data protection officer directly at any time with any questions or suggestions regarding data protection. Please use the e-mail address provided, call us or use the contact form via our online shop for your request.

4. Definitions

The data protection declaration is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms in this Privacy Policy, among others:

4.1. Personal data

Personal data is any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

4.2. Data subject

Data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).

4.3. Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, the restriction, deletion or destruction.

4.4. Restriction of processing

Restriction of processing is the marking of stored personal data with the aim of restricting their future processing.

4.5. Profiling

Profiling is any type of automated processing of personal data consisting of the use of such personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects relating to that natural person's work performance, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.

4.6. Pseudonymization

Pseudonymisation is the processing of personal data in such a way that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data is not attributed to an identified or identifiable natural person become.

4.7. Processors

Processor means a natural or legal person, public authority, agency or other body that processes personal data on behalf of the controller.

4.8. Recipients

The recipient is a natural or legal person, public authority, agency or other body to which personal data is disclosed, whether or not it is a third party. However, public authorities that may receive personal data in the context of a specific investigative mandate under Union or Member State law are not considered recipients.

4.9. Third Party

Third party means a natural or legal person, public authority, agency or other body other than the data subject, the controller, the processor and the persons who, under the direct authority of the controller or the processor, are authorised to process the personal data.

4.10. Consent

Consent means any freely given, specific, informed and unambiguous indication of the data subject's wishes in the form of a statement or other unambiguous affirmative action by which the data subject signifies that he or she agrees to the processing of personal data concerning him/her.

5. Legal basis for processing

Our company serves Art. 6 (1) (b) GDPR as the main legal basis for the processing of personal data. According to this, the processing of personal data is permissible if it is necessary for the performance of a contract to which you are a party, as is the case, for example, in the case of processing operations that are necessary for the supply of goods or the provision of another service or consideration. The same applies to such processing operations that are necessary to carry out pre-contractual measures, such as in cases of enquiries about our products or services.

In addition, Art. 6 (1) (a) GDPR (in conjunction with Section 25 (1) TTDSG) serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose.

If our company is subject to a legal obligation that requires the processing of personal data, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (1) (c) GDPR.

In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured in our company and his name, age, health insurance data or other vital information would have to be passed on to a doctor, a hospital or other third parties. In that case, the processing would be based on Art. 6 (1) (d) GDPR.

Ultimately, processing operations could be based on Art. 6 (1) (f) GDPR. Processing operations that are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary to safeguard a legitimate interest of our company or of a third party, provided that the interests, fundamental rights and freedoms of the data subject do not prevail.

6. Transfer of data to third parties

Your personal data will not be transferred to third parties for other purposes than those listed below.

We will only share your personal information with third parties if:

You have given us your express consent in accordance with Art. 6 (1) (a) GDPR,
The disclosure is permissible under Art. 6 (1) (f) GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
In the event that there is a legal obligation for the transfer pursuant to Art. 6 (1) (c) GDPR, and
This is legally permissible and necessary in accordance with Art. 6 (1) (b) GDPR for the execution of contractual relationships with you.

To protect your data and, if necessary, to enable us to transfer data to third countries (outside the EU/EEA), we have concluded data processing agreements based on the European Commission's Standard Contractual Clauses. If the standard contractual clauses are not sufficient to establish an adequate level of security, your consent can serve as the legal basis for the transfer to third countries in accordance with Art. 49 (1) (a) GDPR. This sometimes does not apply to data transfers to third countries for which the European Commission has issued an adequacy decision pursuant to Art. 45 GDPR.

7. Technology

7.1 SSL/TLS Encryption

This site uses SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact requests that you send to us as the operator. You can recognize an encrypted connection by the fact that there is a "https://" instead of a "http://" in the address bar of the browser and by the lock symbol in your browser line.

We use this technology to protect the information you transmit.

7.2 Data collection when visiting the website

If you use our website for informational purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our server (in so-called "server log files"). Our website collects a series of general data and information every time you or an automated system accesses a page. These general data and information are stored in the log files of the server. The following can be recorded:

Browser types and versions used,
The operating system used by the accessing system,
The website from which an accessing system reaches our website (so-called referrers),
The sub-websites that are accessed via an accessing system on our website,
The date and time of access to the website,
An abbreviated Internet Protocol address (anonymized IP address), and
The Internet service provider of the accessing system.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is needed to:

Deliver the content of our website correctly,
Optimize the content of our website and the advertising of it,
To ensure the long-term functionality of our IT systems and the technology of our website, and
To provide law enforcement authorities with the information necessary for law enforcement in the event of a cyber-attack.

This collected data and information is therefore evaluated by us statistically on the one hand and with the aim of increasing data protection and data security in our company on the other hand in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest follows from the purposes of data collection listed above.

7.3 Processing of personal data during registration and ordering

If you would like to use our online shop to purchase the products and services offered, you must first register as a customer or log in to the existing customer account and place an order. During this process, personal data that you provide yourself during the registration and ordering process is collected and processed. In particular, the following are recorded:

E-mail address
Access data (when registering)
First and last name, if applicable, company name with department
VAT ID
E-mail address
Billing and delivery address
Telephone No. (optional, e.g. for queries or shipping notifications)
Payment information (e.g. payment method, account data for direct debit)
Order and shipping data

This data is processed in accordance with Art. 6 (1) (b) GDPR for the performance of the contract or for the implementation of pre-contractual measures (e.g. to advise customers or process enquiries). The provision of this data is mandatory for the execution of the contract. Without these, we cannot process your order.

When you register, we also store your access data (encrypted) and your history of orders in order to enable you to use our shop more conveniently, for example by displaying previous orders or saving delivery addresses. You can view, edit or delete the personal data stored for your customer account at any time in your customer account on our website under the tabs "Personal Profile", "Address" or "Payment Methods". You can also delete the customer account itself at any time.

Insofar as legally required or to secure our legitimate interests (e.g. for fraud prevention or for the legal protection of transactions), the processing is carried out on the basis of Art. 6 (1) (f) GDPR.

Your data will only be stored for as long as it is necessary for the fulfilment of contractual and legal obligations, in particular in accordance with retention periods under commercial and tax law.

7.4 Collection and storage of personal data as well as the nature and purpose of their use

When you visit our website https://www.trendy-sport.com, information is automatically sent to the server we use by the browser used on your device. In addition, this information is temporarily stored in a so-called log file. Our servers are ProfiHost servers, which are administered by our IT service provider, Lewandowski, Damian Lewandowski, Kleestraße 21-23, 90461 Nuremberg. Further information on the data processing of Damian Lewandowski can be found under its privacy policy under the following link: https://www.lewandowski.digital/datenschutz/.

The following information is collected without your intervention and stored until it is automatically deleted:

IP address of the requesting computer.
Date and time of access.
Name and URL of the retrieved file.
Website from which access is made (referrer URL).
Browser used and, if applicable, the operating system of your computer as well as the name of your access provider

The aforementioned data is processed by us for the following purposes:

Ensuring a smooth connection to the website.
To ensure a comfortable use of our website.
Evaluation of system security and stability, and
for other administrative purposes

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest follows from the purposes of data collection listed above. Under no circumstances do we use the collected data for the purpose of drawing conclusions about your person.

In addition, we use cookies and analysis services when you visit our website. You can find more detailed explanations in sections 9 and 15 of this privacy policy.

8. Disclosure of data

Your personal data will not be transmitted to third parties for purposes other than those listed below.

We will only share your personal information with third parties if:

You can use your application in accordance with Art. 6 (1) (a) GDPR
the disclosure pursuant to Art. 6 (1) (f) GDPR is necessary for the assertion, exercise or defence of legal claims and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
in the event that there is a legal obligation for the disclosure pursuant to Art. 6 (1) (c) GDPR, and
this is legally permissible and necessary in accordance with Art. 6 (1) (b) GDPR for the processing of contractual relationships with you.

9. Cookies

9.1 General information about cookies

Cookies are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone, etc.) when you visit our website.

The cookie stores information that results from the connection with the specific device used. However, this does not mean that we will immediately become aware of your identity.

The use of cookies serves to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognise that you have already visited individual pages of our website. These are automatically deleted after leaving our site.

In addition, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a certain set period of time. If you visit our site again to use our services, it will automatically recognize that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate our offer for you for the purpose of optimisation. These cookies allow us to automatically recognise that you have already visited our website when you visit it again. The cookies set in this way are automatically deleted after a defined period of time. The respective storage period of the cookies can be found in the settings of the consent tool used.

9.2 Legal basis for the use of cookies

The data processed by the cookies, which are required for the proper functioning of the website, are necessary to protect our legitimate interests as well as those of third parties in accordance with Art. 6 (1) (f) GDPR.

For all other cookies, you have given your consent to this via our opt-in cookie banner with the meaning of Art. 6 (1) (a) GDPR.

10. Content of our website

10.1 Contact / Contact form

Personal data is collected when contacting us (e.g. via contact form or e-mail). The data collected when using a contact form can be seen in the respective contact form. This data will be stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in answering your request in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR. Your data will be deleted after your request has been processed, this is the case if it can be inferred from the circumstances that the facts in question have been conclusively clarified and that the deletion does not conflict with any statutory retention obligations.

11. Shipping service provider: GLS via Shipcloud

For the handling of shipping processes in our online shop, we use the shipping service provider GLS, integrated via the platform Shipcloud GmbH, Detmolder Straße 65 – 69, 33604 Bielefeld, Bielefeld District Court, registration number: HRB 45747.

In order to carry out and track deliveries, we share the personal data required for shipping (e.g. name, delivery address, email address and telephone number, if applicable) with Shipcloud. Shipcloud in turn transmits this data to the selected shipping service provider, in this case General Logistics Systems Germany GmbH & Co. OHG (GLS), GLS Germany-Straße 1–7, 36286 Neuenstein, Germany, for the execution of the delivery.

The processing of personal data is carried out in accordance with Art. 6 (1) (b) GDPR for the performance of a contract or for the implementation of pre-contractual measures. If necessary, the processing may also be based on Art. 6 (1) (f) GDPR, for example for the efficient organization of our logistics processes. Further data processing by GLS or Shipcloud takes place exclusively within the framework of the respective data protection declarations:

12. PayPal

We offer the possibility of processing the payment process via the payment service provider PayPal (PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg). This corresponds to our legitimate interest in offering an efficient and secure payment method (Art. 6 (1) (f) GDPR). In addition, the personal data is passed on the basis of Art. 6 (1) (b) GDPR for the performance of the contract.

In particular, the following data will be passed on to PayPal:

First and last name
E-mail address
Amount invoiced
Order number
Delivery address, if applicable

The processing of the data provided under this section is not required by law or contract. Without the transmission of your personal data, we will not be able to process a payment via PayPal. Otherwise, you will have the option of choosing a different payment method.

PayPal carries out a credit check on various services such as direct debit payment to ensure your willingness and ability to pay. This corresponds to PayPal's legitimate interest (pursuant to Art. 6 para. 1 lit. f GDPR) and serves the performance of the contract (pursuant to Art. 6 para. 1 lit. b GDPR). For this purpose, your data (name, address and date of birth, bank account details) will be passed on to credit agencies. We have no control over this process and only receive the result of whether the payment has been made, declined or a review is pending.

Further information on data processing by PayPal can be found in PayPal's privacy policy: https://www.PayPal.com/de/webapps/mpp/ua/privacy-full

Your data will be stored until the payment processing is completed. This includes the time required to process refunds, receivables management, and fraud prevention. In all other respects, the statutory retention periods apply.

13. Our activities on social networks

For us to be able to communicate with you in social networks and inform you about our services and products, we have our own pages there. If you visit one of our social media pages, we are jointly responsible for the processing with the provider of the respective social media platform with regard to the processing operations triggered by it, within the meaning of Art. 26 GDPR.

We are not the original provider of these pages but only use them within the scope of the possibilities offered to us by the respective providers.

Therefore, as a precautionary measure, we would like to point out that your data may also be processed outside the European Union or the European Economic Area. Use may therefore be associated with data protection risks for you, as the protection of your rights, e.g. to information, deletion, objection, etc., could be more difficult and the processing in the social networks is often carried out directly for advertising purposes or for the analysis of user behaviour by the providers, without this being influenced by us. If the provider creates user profiles, cookies are often used, or the usage behaviour is assigned to the social network member profile created by you.

The described processing of personal data is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest and the legitimate interest of the respective provider in order to communicate with you in a timely manner or to provide you with the right information. To be able to inform you about our services and products. If you have to give your consent to data processing as a user with the respective providers, the legal basis refers to Art. 6 (1) (a) GDPR in conjunction with Art. 7 GDPR.

Since we do not have access to the data stocks of the providers, we would like to point out that it is best to assert your rights (e.g. to information, correction, deletion, etc.) directly with the respective provider. We have listed further information on the processing of your data in the social networks below at the respective social network provider we use:

13.1 YouTube

Co-)Controller for Data Processing in Europe or Switzerland: Google Ireland Limited, with registered office at Gordon House, Barrow Street, Dublin 4, Ireland

Privacy Policy (Data Policy): https://policies.google.com/privacy?hl=de

13.2 TikTok

(Co-)controller for data processing in Europe, Switzerland or the United Kingdom:
TikTok Technology Limited, Attn: Data Protection, Earlsfort Terrace Dublin D02 T380 Ireland and
TikTok Information Technologies UK Limited, 4 Lindsey Street, Kaleidoscope, London EC1A 9 HP

Privacy Policy (Data Policy): https://www.tiktok.com/legal/page/eea/privacy-policy/de

13.3 Instagram

(Co-)Controller for Data Processing in Europe, Switzerland or the United Kingdom:
Meta Platforms Ireland Limited, Attn.: Privacy Operations, Merrion Road, Dublin 4, D04 X2K5, Ireland

Privacy Policy (Data Policy): https://privacycenter.instagram.com/policy

13.4 Facebook

14. Analysis tools and search engines

14.1 Google Analytics

For the purpose of the needs-based design and continuous optimization of our pages, we use Google Analytics, a web analysis service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google"). In this context, pseudonymized user profiles are created and cookies (see section 4) are used. The information generated by the cookie about your use of this website, such as

Browser type/version,
Operating system used,
Referrer URL (the previously visited page),
Host name of the accessing computer (IP address),
Time of the server request,

are transmitted to a Google server in the USA and stored there.

The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website and internet use for the purposes of market research and the needs-based design of these websites.

This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of third parties. Under no circumstances will your IP address be merged with other data held by Google. The IP addresses are anonymized so that assignment is not possible (IP masking).

You can prevent the installation of cookies by setting the browser software accordingly; however, we would like to point out that in this case it may not be possible to use all functions of this website to their full extent.

You can also prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

For more information on data protection in connection with Google Analytics, please refer to the Google Analytics Help Center (https://support.google.com/analytics/answer/6004245?hl=de).

14.2 Google Fonts with local integration

Our online shop uses so-called web fonts, which are provided by Google, to display the font. When you visit our online shop, your browser loads the required web fonts from a Google server into your browser cache, whereby information from your browser flows back to Google. Google Webfonts allow your browser to display a visually improved display of our texts. If your browser does not support this feature, a default font will be loaded from your computer and used to display the text.

Data is transmitted to the processor Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. This may also mean a transfer of personal data to a country outside the European Union.

The use of Google Fonts is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in the quick and uncomplicated integration and management of the aforementioned tools and technologies on our website.

If a corresponding consent has been given, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

14.3 Google Tag Manager

To integrate, control and manage tools such as tracking tools on our website, we use Google Tag Manager. This serves to ensure the safe and functioning operation of the technical systems as well as compliance with legal and contractual obligations.

The Google Tag Manager itself does not create user profiles and does not carry out any independent analyses. It is only used to manage and display the tools integrated via it. However, the Google Tag Manager collects the technical connection data of the server access (IP address, date, time, queried page, browser information) and forwards it to the connected tools without storing it itself. Contract data processing agreements have been concluded with the Google Tag Manager and the tools connected to it.

Data is transmitted to the processor Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. This may also mean a transfer of personal data to a country outside the European Union.

The use of Google Tag Manager is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in the quick and uncomplicated integration and management of the aforementioned tools and technologies on our website.

If a corresponding consent has been given, the processing is carried out exclusively on the basis of Art. 6 (1) (a) GDPR; consent can be revoked at any time.

14.4 Google Conversion

We use the Google Ads service to draw attention to our offers with the help of advertisements. If you access our website via a Google Ad, Google Ads will store a cookie in your device. The legal basis for the processing of your data is Art. 6 (1) (a) GDPR, i.e. the integration only takes place after your consent.

We use Google Ads with the additional application "Google Conversion Tracking". This is a process that allows us to check the success of our advertising campaigns. For this purpose, the advertisements are provided with a technical device, e.g. an ID, with which we can determine how a user interacts after clicking on the advertisements and whether one of our services is actually used. This provides us with statistical information about the total number of readers of our ads, which ads are particularly popular and, if necessary, further information about the consequences of the ad.

The legal basis for the processing of your data in this respect is also Art. 6 para. 1 sentence 1 lit. a GDPR, i.e. the integration only takes place after your consent. You can withdraw your consent at any time without affecting the permissibility of the processing until the withdrawal. You can revoke your consent via the following functions: a) by setting your browser software accordingly, in particular the suppression of third-party cookies will result in you not receiving ads from third-party providers; b) by setting your browser to block cookies from the domain "www.googleadservices.com", www.google.de/settings/ads, which setting will be deleted when you delete your cookies; c) by disabling the interest-based ads of the providers that are part of the "About Ads" self-regulatory campaign via the www.aboutads.info/choices link, which setting will be deleted when you delete your cookies; d) by permanently deactivating it in your browsers Firefox, Internet Explorer or Google Chrome under the link www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all the functions of this offer to their full extent.

Further information on data protection at Google Ireland Limited, Gordon House, Barrow Street Dublin 4, Ireland, can be found here: www.google.com/intl/de/policies/privacy and services.google.com/sitestats/de.html.

14.5 Using the internal search function "Doofinder"

To make it easier for you to search for products in our online shop, we use the search technology "Doofinder", offered by DooFinder S.L., Madrid 28037, Rufino González 23 bis, 1° 1. With the help of this search function, you can search our product range quickly and in a targeted manner – e.g. by sport, brand, size or specific piece of equipment.

When using the search function, Doofinder collects certain technical information (e.g. IP address, browser type, search terms entered) in order to provide you with suitable results. This data processing is carried out on the basis of Art. 6 (1) (f) GDPR, as we have a legitimate interest in an efficient, user-friendly product search and thus in improving your shopping experience.

Data security engineer at DooFinder is:
Doofinder, S.L., C/Cronos, 63 – 28037 Madrid; E-mail: lopd@doofinder.com

Further information on data protection at DooFinder S.L., Rufino González 23 bis, 1° 1 can be found here:
https://www.doofinder.com/de/privacy-policy.

14.6 Using Klaviyo for Email Marketing and Analytics

We use the Klaviyo service, provided by Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA 02111, USA, to conduct and analyse email marketing campaigns. This includes, but is not limited to, sending newsletters, marketing emails, transactional emails, and automated messages such as abandoned cart reminders.

Depending on the individual case, your data will be processed either on the basis of your consent in accordance with Art. 6 (1) (a) GDPR (e.g. when subscribing to a newsletter) or on the basis of our legitimate interest in direct advertising in accordance with Art. 6 (1) (f) GDPR in conjunction with § 7 (3) UWG, for example to send information to existing customers or to carry out automated e-mail campaigns.

Klaviyo uses tracking technologies to analyse the behaviour of recipients within emails as well as on our website. These include:

Email tracking: Recording of opens, clicks, and time of interaction
Website tracking: linking email behaviour to your behaviour on our website (e.g., products viewed, abandoned orders)
Profiling: Creation of pseudonymous user profiles to personalize future content and optimize marketing campaigns

This analysis enables us to deliver content in a more targeted manner, improve campaigns and provide relevant information to our customers.

The processing takes place on Klaviyo's servers in the USA. Klaviyo is certified under the EU-U.S. Data Privacy Framework . This means that there is an adequate level of data protection within the meaning of Art. 45 GDPR.

You can revoke your consent to receive e-mails at any time with effect for the future or object to processing on the basis of legitimate interests. To do so, use the unsubscribe link at the bottom of each email or contact us directly.

For more information on data processing by Klaviyo, please visit:
https://www.klaviyo.com/legal/privacy-policy.

14.7 Use of REVIEWS.io (Reviews.co.uk) for evaluation query and display

We use the REVIEWS.io service, a service provided by REVIEWS.io Ltd., 29-35 St Nicholas Place, Leicester, LE1 4LD, United Kingdom, to collect, manage and display customer reviews. The use is made to improve our service quality and to transparently present customer experiences with our online shop.

If you have purchased products from us, we may send you a review request by email via REVIEWS.io after you have placed your order. This is done on the basis of our legitimate interest in direct advertising in accordance with Art. 6 para. 1 lit. f GDPR in conjunction with § 7 para. 3 UWG in order to obtain authentic customer feedback and to continuously improve our service.

Your e-mail address, name, order number and product information will be transmitted to REVIEWS.io in order to send you an individual review request.

Reviews submitted through REVIEWS.io may be publicly displayed on our website. If necessary, the first name, initials or abbreviated forms of the name as well as the date and content of the evaluation will also be published.

REVIEWS.io processes personal data on servers within the European Economic Area (EEA) and, where necessary, also in third countries. In the case of data transfers to the United Kingdom, reference is made to the EU Commission's adequacy decision in accordance with Art. 45 GDPR, according to which an adequate level of data protection exists.

You can object to the use of your data for evaluation purposes at any time. To do so, use the unsubscribe link in the review request or contact us directly.

Further information on data processing by REVIEWS.io can be found in their privacy policy at the following link:
https://www.reviews.io/legal/user-privacy-policy.

15. Your rights as a data subject

15.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data concerning you is being processed.

15.2 Right to information Art. 15 GDPR

You have the right to receive information from us at any time free of charge about the personal data stored about you as well as a copy of this data in accordance with the statutory provisions.

15.3 Right to rectification Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. Furthermore, you have the right to request the completion of incomplete personal data, considering the purposes of the processing.

15.4 Deletion Art. 17 GDPR

You have the right to demand that the personal data concerning you be deleted without undue delay, provided that one of the reasons provided for by law applies and insofar as the processing or storage is not necessary.

15.5 Restriction of processing Art. 18 GDPR

You have the right to demand that we restrict the processing if one of the legal requirements is met.

15.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you that you have provided to us in a structured, commonly used and machine-readable format. You also have the right to transmit this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 (1) (a) GDPR or Art. 9 (2) (a) GDPR or on a contract pursuant to Art. 6 (1) (b) GDPR and the processing is carried out using automated processes, provided that the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability in accordance with Art. 20 (1) GDPR, you have the right to obtain that the personal data is transferred directly from one controller to another controller, insofar as this is technically feasible and provided that the rights and freedoms of other persons are not adversely affected.

15.7 Contradiction Art. 21 GDPR

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out on the basis of Art. 6 (1) (e) (data processing in the public interest) or (f (data processing on the basis of a balancing of interests) GDPR.

This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

In individual cases, we process personal data in order to conduct direct marketing. You may object at any time to the processing of personal data for the purpose of such advertising. This also applies to profiling, insofar as it is related to such direct advertising. If you object to us being processed for direct marketing purposes, we will no longer process the personal data for these purposes.

In addition, you have the right to object, on grounds relating to your particular situation, to the processing of personal data concerning you that we carry out for scientific or historical research purposes or for statistical purposes in accordance with Art. 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

Notwithstanding Directive 2002/58/EC, you are free to exercise your right to object to the use of information society services by means of automated procedures using technical specifications.

15.8 Revocation of consent under data protection law

You have the right to revoke your consent to the processing of personal data at any time with effect for the future.

15.9 Complaint to a supervisory authority

You have the right to complain to a supervisory authority responsible for data protection about our processing of personal data.

16. Routine storage, deletion and blocking of personal data

We process and store your personal data only for the period necessary to achieve the purpose of storage or if this has been provided for by the legal provisions to which our company is subject.

If the purpose of storage ceases to apply or a prescribed storage period expires, the personal data is routinely blocked or deleted in accordance with the statutory provisions.

17. Duration of storage of personal data

The criterion for the duration of the storage of personal data is the respective statutory retention period. After the expiry of the period, the corresponding data will be routinely deleted, provided that they are no longer required for the performance of the contract or the initiation of a contract.

18. Up-to-dateness and modification of the privacy policy

This privacy policy is currently valid and has the status of: May 2025.

Due to the further development of our online shop and the corresponding offers or due to changed legal or official requirements, it may become necessary to change this data protection declaration. You can access and print out the current privacy policy at any time on the website under "https://www.trendy-sport.com/en/data-protection/".